Our values
Innovation and sustainability
Innovating and exploring a timeless and elegant design that conveys the brand's signature strength and vitality, combined with our commitment to inclusion and sustainability, is not only essential, but also at the heart of our essence.
It is our sincere desire to grow and improve whenever possible, always in a sustainable way.
We're proud of the work we've done. We know there's always more to achieve and more to do in the coming years, and we will do it.
We are based on a responsible production model without intermediaries or overproduction. This has been our philosophy since the beginning of our business.
All the workshops we work with are certified to ensure compliance with our code of ethics and the standards we have selected.
Fashion with a purpose, fashion that drives: Strong and Brave Woman
At Michonet, we believe that fashion can be not only beautiful, but also meaningful. That a garment can inspire, move, and, above all, help. That's why, for some time now, we've been actively supporting cancer research through a very special piece: the "Strong and Brave Woman" charity sweatshirt.
A tribute to the strength that comes from love.
This sweatshirt is not just a piece of clothing: it's a tribute. A tribute to APS, a strong, brave, luminous woman. Her story, her struggle, and her example of life deeply affected us, and from the heart of Michonet we decided to transform that emotion into action.
We designed "Strong and Brave Woman" as a symbol. A reminder that true beauty lies in inner strength, in empathy, in the ability to endure, to care, to love even in the toughest times.
100% of the profits from the sale of this sweatshirt are donated to Spanish cancer research. Because we believe that supporting science is supporting life. Each unit sold is a step further in the fight, a grain of sand full of meaning. Behind this initiative is our beloved APS star and a group of people who, through friendship, family and remembrance, continue to fight to transform pain into strength and hope, creating this solidarity project together.
